新南威尔士大学/澳大利亚本科 · 2027
媒体公共关系与广告(班加罗尔)学士
Bachelor of Media in Public Relations and Advertising (Bengaluru)
学士Bachelor
学制
3 年3 Year(s)
授课
全日制/兼读/面授Face-to-face (includes blended); Full-time / Part-time
学费
—
英语
—
入学要求
—
学年课程
官网写明为示例课程,以当年公布为准
Full program structure
- 公共关系与广告基础Public Relations and Advertising Foundations
- News Fundamentals
- Media, Culture and Everyday Life
- 数据Our世界Data in Our World
- Engaging Audiences
- 创意广告Creative Advertising
- 数字分析PR与广告Digital Analytics for PR and Advertising
- 企业传播Corporate Communication
- 广告行动Advertising in Action
- Issues and Crisis Communication
- Building Brands
- 媒体战略与实施Media Strategy and Implementation
- Transnational Media: Markets, Flows and Cultures
- 媒体与人工智能Media and Artificial Intelligence
- Professional Portfolio
- 媒体电力Media Power
- WIL(工作综合学习)实习WIL (Work-Integrated-Learning) Placement
- 实践工作Practice of Work
- 编程基础Programming Fundamentals
- 导论数据科学与决策Introduction to Data Science and Decisions
- 组织行为Organisational Behaviour
- 基础管理Foundations of Management
- 基础数据分析Fundamentals of Data Analysis
- 领导力(pre-req:组织行为)Leadership (pre-req: Organisational Behaviour)
- 数据分析与可视化Data Analytics and Visualisation
- 入门商业伦理学Introductory Business Ethics
- 项目管理Project Management
- 商业经济学Business Economics
- 导论会计Introduction to Accounting
- 市场营销与传播Marketing and Communications
申请节点
—
所载课名、学制、学费与入学要求摘自学校官网当年公布。中文名为惯例译名,英文以官网为准。缺字段写作「—」,不编数字。是否适合申请、如何排冲稳保,预约梳理后另议。
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