专业传播学士

第一学年Year 1

• Introduction to Advertising Introduction to Digital Communication Introduction to Public Relations Locating knowledges
• Creativity for Advertising Message and Media Strategy Influencers in Communication
• Precision Writing for Digital Engagement Social Media Communication Influencers in Communication
• Advocacy and Voice in Public Relations Public Relations Strategy and Planning Influencers in Communication

第二学年Year 2

• Art Direction for Advertising Storytelling for Advertising Professional Industry Practice
• 管理数字挑战数字受众与分析内容创造数字参Managing Digital Challenges Digital Audiences and Analytics Content Creation for Digital Engagement
• 当代媒体关系公共关系专业实践组织传播Contemporary Media Relations Public Relations Professional Practice Organisational Communication

第三学年Year 3

• People and Persuasion Creative Advertising Futures Advertising Capstone Project
• Communication Platforms and Industries Internship in Digital Communication Digital Communication Capstone
• Issues Risk and Crisis Communication Applied Public Relations Research Public Relations Capstone Project