授课型硕士 · 2027

市场营销管理理学硕士学位

Master of Science in Marketing Management

理学硕士 · 商学院 · 23090MSc · Faculty of Business

学制

全日制 1.5 年／兼读 2.5 年1.5 years (Full-time) 2.5 years (Part-time)

授课

混合Mixed Mode

学费

港币 387,000 · 港币387,000 每课程 (港币12,900 每学分），本地与非本地学生 * The 1-credit AIE Subject is non-chargeable. MM Taught Postgraduate Scholarship Scheme • Entry Scholarship available for applicants with outstanding academic and non-academic performance. • Successful awardees may receive a full tuition fee waiver. • Non-本地 applicants may be eligible for an additional living allo…HKD 387,000 · HK$387,000 per programme (HK$12,900 per credit) for local and non-local students * The 1-credit AIE Subject is non-chargeable. MM Taught Postgraduate Scholarship Scheme • Entry Scholarship available for applicants with outstanding academic and non-academic performance. • Successful awardees may receive a full tuition fee waiver. • Non-local applicants may be eligible for an additional living allo…

英语

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入学要求

学士学位或同等学历 academic/professional qualifications。A Bachelor's degree or equivalent academic/professional qualifications. There is no restriction on previous background – business, engineering, social sciences, natural sciences, humanities, law and others are all acceptable. Priority will be given to applicants with relevant work experience. If you are not a native speaker of English, and your Bachelor's degree or equivalent qualification is awarded by institutions where the medium of instruction is not English, you are expected to fulfil the University’s minimum English language requirement for admission purposes. Please refer to the " Admission Requirements " section for details.

学年课程

课程结构Programme Structure

6 Elective Subjects (3 credits each)
AIE学科1 AIE Subject
1

核心领域学习Core Areas of Study

消费行为Consumer Behaviour
Introduction to Customer Value
市场营销管理Marketing Management
Organization and Management

选修Elective Subjects +@

高级市场营销研究Advanced Marketing Research
Brand Management
商业分析Business Analytics
商业商业市场营销Business to Business Marketing
内容市场营销与叙事Content Marketing and Storytelling
决策分析机器学习Decision Analytics by Machine Learning
决策制作领导力Decision Making for Leadership
E-Commerce
创业Entrepreneurship
领域学习商业管理Field Study for Business Management
Global Marketing in Cross-Cultural Perspectives
国际管理International Management
市场营销创新与产业领导力Marketing Innovation and Industry Leadership
市场营销管理中国Marketing Management in China
市场营销战略Marketing Strategy
市场营销与目的环境社会治理与可持续性Marketing with Purpose: ESG and Sustainability
实践市场营销管理Practice of Marketing Management
促进与广告Promotion and Advertising
定量方法市场营销智能Quantitative Methods for Marketing Intelligence
研究方法Research Methods
Sales Management
Seminars in Emerging Technology
服务市场营销Services Marketing
社会媒体市场营销Social Media Marketing
技术创新与管理Technology Innovation and Management
MM MSc Career Workshop

AIE学科AIE Subject +

Academic Integrity and Ethics in Business (non-chargeable)

申请节点

本地 - Mixed Mode: 2027年9月入学早轮: 2026年10月20日主轮: 2027年2月25日Local - Mixed Mode: Sept 2027 Entry Early Round: 2026-10-20 Main Round: 2027-02-25

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