诺丁汉大学/英国

授课型硕士 · 2027

市场营销理学硕士

Marketing MSc

理学硕士MSc

学制

全日制 12 个月Full-time: 12 months

授课

全日制Full-time

学费

英镑 34,800 · UK fees: £17,400; International fees: £34,800GBP 34,800 · UK fees: £17,400; International fees: £34,800

英语

雅思 6.5 · 6.5 (不低于 6.0 in each element)IELTS 6.5 · 6.5 (no less than 6.0 in each element)

入学要求

2:1 (or international equivalent) (任意学科)2:1 (or international equivalent) in any discipline

学年课程

课程模块Modules

  • 理学硕士标准路径MSc standard pathway
  • 可持续旅游路径Sustainable Tourism pathway
  • What is a market? A service ecosystem approach to understanding markets
  • 组织采购行为与市场结构Organisational buying behaviour and market structures
  • How do markets work? Creating and shaping new markets and maintaining market dynamics
  • Market relations and sustainable competitive advantage
  • Forming business networks: business network partnership attraction
  • 商业商业市场营销战略Business-to-Business marketing strategies
  • 创新商业网络Innovation in business networks
  • Managing business networks: communication, coordination and learning in business networks
  • 战略市场关系数字世界Strategic market relations in the digital world
  • Branding and building loyalty: value co-creation in network partnerships

选修Optional modules

  • What is a market? A service ecosystem approach to understanding markets
  • 组织采购行为与市场结构Organisational buying behaviour and market structures
  • How do markets work? Creating and shaping new markets and maintaining market dynamics
  • Market relations and sustainable competitive advantage
  • Forming business networks: business network partnership attraction
  • 商业商业市场营销战略Business-to-Business marketing strategies
  • 创新商业网络Innovation in business networks
  • Managing business networks: communication, coordination and learning in business networks
  • 战略市场关系数字世界Strategic market relations in the digital world
  • Branding and building loyalty: value co-creation in network partnerships

申请节点

September 2027

所载课名、学制、学费与入学要求摘自学校官网当年公布。中文名为惯例译名,英文以官网为准。缺字段写作「—」,不编数字。是否适合申请、如何排冲稳保,预约梳理后另议。

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