管理理学硕士

必修Core modules

• 关键概念商业经济学Key concepts of business economics
• 市场Markets
• Firms and market power
• Market structure and government policy
• 政府干预Government intervention
• 国际贸易International trade
• International capital and other factor flows
• The macroeconomic environment
• Balance of payments and Forex
• Macroeconomic policy
• financial statement analysis
• 管理会计规划与控制managerial accounting for planning and control
• budgeting
• discounted cash flow and valuation
• evaluating financial proposals
• What is marketing?
• 战略市场营销规划Strategic marketing planning
• Buyer behaviour
• 市场营销研究Marketing research
• Segmentation, targeting and positioning
• 管理产品Managing products
• 定价Pricing
• Marketing channels
• 市场营销传播Marketing communications
• 服务市场营销Services marketing
• 意义自然与进化领域战略The meaning, nature and evolution of the field of strategy
• External and internal environmental analysis
• Strategies for competitive advantage
• 战略与组织Strategy and organisation
• 意义自然与进化领域领导力The meaning, nature and evolution of the field of leadership
• 领导力与战略变革Leadership and strategic change
• 领导力与可持续战略管理Leadership and sustainable strategic management

选修Optional modules

• What is a market? A service ecosystem approach to understanding markets
• 组织采购行为与市场结构Organisational buying behaviour and market structures
• How do markets work? Creating and shaping new markets and maintaining market dynamics
• Market relations and sustainable competitive advantage
• Forming business networks: business network partnership attraction
• 商业商业市场营销战略Business-to-Business marketing strategies
• 创新商业网络Innovation in business networks
• Managing business networks: communication, coordination and learning in business networks
• 战略市场关系数字世界Strategic market relations in the digital world
• Branding and building loyalty: value co-creation in network partnerships
• To familiarise the strategic management issues and technology developments associated with e-business
• To provide a solid strategic business view of the uses of web technologies and information systems
• To help understand how and why e-businesses are successful or not, i.e. what makes them 'tick'