土木工程与管理理学硕士

课程模块Modules

• Spring - choice of optional modules
• What is Marketing? The Marketing Environment
• 消费行为Consumer Behaviour
• Research and Insight
• Segmentation, Targeting and Positioning
• 产品与创新Products and Innovation
• 定价Pricing
• Channels and Partnerships
• 传播与促进Communication and Promotion
• 战略与规划Strategy and Planning
• Relationships and Responsibility
• Considering the uses of accounting both internally to the business and externally
• Financial statement analysis
• The raising of finance
• Cost accumulation
• 信息决策制作Information for decision making
• 管理会计规划控制与表演测量Managerial accounting for planning, control and performance measurement
• Strategic sourcing concepts
• Supplier management
• Supplier segmentation
• Category management
• 谈判Negotiation
• 零售采购Retail buying
• Services sourcing
• 合规Compliance
• 可持续性Sustainability
• 采购组织Procurement organisation
• 战略分析Strategic analysis
• 产业分析Industry analysis
• 定位Positioning
• Creating and sustaining competitive advantage
• Diversification
• 战略决策制作Strategic decision making
• 战略实践与实施Strategy practice and implementation
• 战略与组织Strategy and organisation
• 战略领导力Strategic leadership
• Can all risks be identified?
• Can all risks be managed?
• Should all risks be managed?
• If not, how do we decide which should be ignored and which managed?
• How can risk, in particular financial risk, be measured?
• What techniques of risk management are available and what are their strengths and weaknesses?
• How can the risk management process be structured and planned?