应用心理学与管理学士

课程模块Modules

• Select and conduct simple statistical hypothesis procedures
• Draw appropriate conclusion from statistical results
• Conduct interviews, facilitate focus groups and archival research, and analyse qualitative data
• Knowledge and Understanding: The theoretical underpinnings of areas of research and practice in applied psychology
• Effective quantitative and qualitative problem solving and decision making skills
• Problem-solving in applied psychology, and being able to integrate applied psychology with management studies
• Consider entrepreneurship in theory and practice
• Approach ideas generation in a creative manner
• Understand the usefulness of entrepreneurial skills in multiple contexts
• Understand the role and nature of new business concepts and their development
• The development, access and operation of markets for resources, goods and services
• The management of customer expectations, relationships and development of service excellence
• The sources, uses and management of finance
• 管理资源The management of resources
• 使用会计与其他信息系统规划控制与决策制作The use of accounting and other information systems for planning, control, and decision making
• Historical building blocks of Applied Psychologykey sub-disciplines in applied psychology
• Careers and work activities in psychology – as well as in applied settings
• Research methods used in applied settings, including exploring some findings
• Problem solving in applied psychology and its relevance in business management
• Recognise the theoretical underpinnings within areas of research and practice in applied psychology
• Strategically apply applied psychology models to real-world problems, business and other social phenomena
• How psychology can help with the development and management of employees and organisations
• The ability to apply business and applied psychology models to real-world problems and phenomena
• Self awareness, openness and sensitivity to diversity in terms of people, cultures, business and management issues
• Effective oral and written communication skills in a range of traditional and electronic media
• Learning to learn and developing an appetite for reflective, adaptive and collaborative learning
• The interpersonal skills for effective listening, negotiating, persuasion and presentation
• 理论研究与实践智能人格与心理过程Theories, research, and practice in intelligence, personality, and mental processes
• Methods of assessing individual differences in intelligence and personality
• Discussion of mental processes concept: attention, perception, language, memory, and thinking processes
• Applied context and societal issues relating to individual differences and cognitive processes
• The theoretical underpinnings of areas of research and practice in applied psychology
• Self-awareness, openness, and sensitivity to diversity in terms of people, cultures, business and management issues
• Learning to learn and developing an appetite for reflective, adaptive, and collaborative learning
• Provide an overview of and insight into the basic and advanced techniques of data collection
• Discuss examples of both qualitative and quantitative analytic techniques
• Apply your knowledge of quantitative techniques in the use of SPSS
• Problem solving in applied psychology, and being able to integrate applied psychology with management studies
• How psychology can help with the development and management of employees in organisations
• The interpersonal skills for effective listening, negotiating, persuasion, and presentation
• Leadership, management and development of people and organisations including the implications of the legal context
• Leadership, management and development of organisations including the implications of the legal context
• The development of appropriate policies and strategies within a changing environment to meet stakeholder interests
• The design, development of organisations, including cross-cultural issues, change, diversity and values
• Understand the major theoretical perspectives and the processes involved in the psychology of learning and motivation
• Have knowledge of current research findings in this discipline
• Be able to apply learning principles in his or her everyday life
• Knowledge and Understand: How applied psychological theory can help individuals and groups to function
• Explain the branding process
• Articulate how and why consumers choose brands
• Contextualise contemporary advertising practice
• Describe how advertising is produced
• Reflect on the social effects and ethics of branding and advertising
• Effective oral and written communication skills
• To introduce students to the importance of CE
• To provide an understanding of the various dimensions of CE and the various forms of CE
• To compare CE with independent entrepreneurship
• To analyse the conditions that foster CE
• To recognise the barriers that limit managers and their companies to be entrepreneurial
• Knowledge and Understand: The theoretical underpinnings of areas of research and practice in applied psychology
• How the theories and research they study can be used to generate practical advice and interventions
• Self-awareness, openness and sensitivity to diversity in terms of people, cultures, business and management issues
• 管理供应链The management of the supply chain
• Understand the social psychological and management skills necessary for the successful completion of such a study
• Effective qualitative problem solving and decision making skills
• Effective quantitative problem solving and decision making skills
• The effective use of communication and information technology (CIT) skills for business applications

必修Core Modules

• Select and conduct simple statistical hypothesis procedures
• Draw appropriate conclusion from statistical results
• Conduct interviews, facilitate focus groups and archival research, and analyse qualitative data
• Knowledge and Understanding: The theoretical underpinnings of areas of research and practice in applied psychology
• Effective quantitative and qualitative problem solving and decision making skills
• Problem-solving in applied psychology, and being able to integrate applied psychology with management studies
• Consider entrepreneurship in theory and practice
• Approach ideas generation in a creative manner
• Understand the usefulness of entrepreneurial skills in multiple contexts
• Understand the role and nature of new business concepts and their development
• The development, access and operation of markets for resources, goods and services
• The management of customer expectations, relationships and development of service excellence
• The sources, uses and management of finance
• 管理资源The management of resources
• 使用会计与其他信息系统规划控制与决策制作The use of accounting and other information systems for planning, control, and decision making
• Historical building blocks of Applied Psychologykey sub-disciplines in applied psychology
• Careers and work activities in psychology – as well as in applied settings
• Research methods used in applied settings, including exploring some findings
• Problem solving in applied psychology and its relevance in business management
• Recognise the theoretical underpinnings within areas of research and practice in applied psychology
• Strategically apply applied psychology models to real-world problems, business and other social phenomena
• How psychology can help with the development and management of employees and organisations
• The ability to apply business and applied psychology models to real-world problems and phenomena
• Self awareness, openness and sensitivity to diversity in terms of people, cultures, business and management issues
• Effective oral and written communication skills in a range of traditional and electronic media
• Learning to learn and developing an appetite for reflective, adaptive and collaborative learning
• The interpersonal skills for effective listening, negotiating, persuasion and presentation
• 理论研究与实践智能人格与心理过程Theories, research, and practice in intelligence, personality, and mental processes
• Methods of assessing individual differences in intelligence and personality
• Discussion of mental processes concept: attention, perception, language, memory, and thinking processes
• Applied context and societal issues relating to individual differences and cognitive processes
• The theoretical underpinnings of areas of research and practice in applied psychology
• Self-awareness, openness, and sensitivity to diversity in terms of people, cultures, business and management issues
• Learning to learn and developing an appetite for reflective, adaptive, and collaborative learning
• Provide an overview of and insight into the basic and advanced techniques of data collection
• Discuss examples of both qualitative and quantitative analytic techniques
• Apply your knowledge of quantitative techniques in the use of SPSS
• Problem solving in applied psychology, and being able to integrate applied psychology with management studies
• How psychology can help with the development and management of employees in organisations
• The interpersonal skills for effective listening, negotiating, persuasion, and presentation
• Leadership, management and development of people and organisations including the implications of the legal context
• Leadership, management and development of organisations including the implications of the legal context
• The development of appropriate policies and strategies within a changing environment to meet stakeholder interests
• The design, development of organisations, including cross-cultural issues, change, diversity and values
• Understand the major theoretical perspectives and the processes involved in the psychology of learning and motivation
• Have knowledge of current research findings in this discipline
• Be able to apply learning principles in his or her everyday life
• Knowledge and Understand: How applied psychological theory can help individuals and groups to function
• 管理供应链The management of the supply chain
• Understand the social psychological and management skills necessary for the successful completion of such a study
• Knowledge and Understand: The theoretical underpinnings of areas of research and practice in applied psychology
• How the theories and research they study can be used to generate practical advice and interventions
• Effective qualitative problem solving and decision making skills
• Effective quantitative problem solving and decision making skills
• The effective use of communication and information technology (CIT) skills for business applications
• Self-awareness, openness and sensitivity to diversity in terms of people, cultures, business and management issues

选修Optional Modules

• Explain the branding process
• Articulate how and why consumers choose brands
• Contextualise contemporary advertising practice
• Describe how advertising is produced
• Reflect on the social effects and ethics of branding and advertising
• The ability to apply business and applied psychology models to real-world problems and phenomena
• Effective oral and written communication skills
• The interpersonal skills for effective listening, negotiating, persuasion and presentation
• Problem solving in applied psychology, and being able to integrate applied psychology with management studies
• To introduce students to the importance of CE
• To provide an understanding of the various dimensions of CE and the various forms of CE
• To compare CE with independent entrepreneurship
• To analyse the conditions that foster CE
• To recognise the barriers that limit managers and their companies to be entrepreneurial
• The development of appropriate policies and strategies within a changing environment to meet stakeholder interests
• The design, development of organisations, including cross-cultural issues, change, diversity and values
• Knowledge and Understand: The theoretical underpinnings of areas of research and practice in applied psychology
• How the theories and research they study can be used to generate practical advice and interventions
• Self-awareness, openness and sensitivity to diversity in terms of people, cultures, business and management issues
• Effective oral and written communication skills in a range of traditional and electronic media
• Learning to learn and developing an appetite for reflective, adaptive and collaborative learning