本科 · 2026

市场营销学士

Bachelor of Marketing

学士 · B2036Bachelor

学制

3 年／6 年／8 年3 Years; 6 Years; 8 Years

授课

校内On campus — Caulfield

学费

—

英语

雅思 6.5 · 托福 79 · Monash Level A, that is: 雅思 (Academic): 6.5 总分 (no band lower than 6.0); or Pearson Test of English (Academic): score of 58 总分 with no band lower than 50; or 托福 Internet-based test: score of 79 总分 with minimum scores: Writing: 21, Listening: 12, Reading: 13 and Speaking: 18; or Equivalent approved English testIELTS 6.5 · TOEFL 79 · Monash Level A, that is: IELTS (Academic): 6.5 overall (no band lower than 6.0); or Pearson Test of English (Academic): score of 58 overall with no band lower than 50; or TOEFL Internet-based test: score of 79 overall with minimum scores: Writing: 21, Listening: 12, Reading: 13 and Speaking: 18; or Equivalent approved English test

入学要求

ATAR / international entry: 71; International: UERT Year 12/Foundation Band 2+ (77.5-79.99); UERT Post-Secondary Band 2 (Credit) | All applicants must satisfy the equivalence of the VCE subject prerequisites. VET Certificate IV, Diploma or Advanced Diploma graduates: Applicants will require a minimum 60% average to be considered for selection. Preference will be given to applicants whose prior studies are related to the course. Programs that involve competency-based assessment without grades or

学年课程

官网写明为示例课程，以当年公布为准

部分B.学科学Part B. Discipline studies

市场营销规划与实施Marketing planning and implementation
MKF3121
6
市场营销理论与实践Marketing theory and practice
MKF1120
6
市场营销洞察Marketing insights
MKF2801
6
市场营销传播Marketing communication
MKF3461
6
Buyer behaviour
MKF2111
6
市场营销决策分析Marketing decision analysis
MKF2131
6
市场营销研究方法Marketing research methods
MKF2121
6
市场营销法学Marketing law
BTX3181
6

部分核心学Part A. Core studies

会计基础Accounting fundamentals
ACF1001
6
商业统计学Business statistics
ETF1100
6
Microeconomics
ECF1100
6
导论管理Introduction to management
MGF1010
6

Part C. Capstone studies

战略市场营销Strategic marketing
MKF3131
6

申请节点

—

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所载课名、学制、学费与入学要求摘自学校官网当年公布。中文名为惯例译名，英文以官网为准。缺字段写作「—」，不编数字。是否适合申请、如何排冲稳保，预约梳理后另议。

PRIVATE CONSULTATION

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