授课型硕士 · 2026

管理与硕士市场营销与数字传播商业硕士

Master of Business Management and Master of Marketing and Digital Communications

硕士 · B6058Master

学制

4 年／6 年4 Years; 6 Years

授课

线上Online — Monash Online

学费

—

英语

雅思 6.5 · 托福 79 · Monash Level A, that is: 雅思 (Academic): 6.5 总分 (no band lower than 6.0); or Pearson Test of English (Academic): score of 58 总分 with no band lower than 50; or 托福 Internet-based test: score of 79 总分 with minimum scores: Writing: 21, Listening: 12, Reading: 13 and Speaking: 18; or Equivalent approved English testIELTS 6.5 · TOEFL 79 · Monash Level A, that is: IELTS (Academic): 6.5 overall (no band lower than 6.0); or Pearson Test of English (Academic): score of 58 overall with no band lower than 50; or TOEFL Internet-based test: score of 79 overall with minimum scores: Writing: 21, Listening: 12, Reading: 13 and Speaking: 18; or Equivalent approved English test

入学要求

An Australian bachelor degree in a relevant discipline*, 或同等学历, with at least a credit (60%) average 或同等学历 Grade Point Average (均分) or An Australian bachelor degree (或同等学历), with at least a credit (60%) average, and at least two years of relevant work experience** or An Australian bachelor degree (或同等学历) and an Australian graduate certificate (或同等学历) in a relevant* discipline, with at least a credit (60%) average。An Australian bachelor degree in a relevant discipline*, or equivalent qualification, with at least a credit (60%) average or equivalent Grade Point Average (GPA) or An Australian bachelor degree (or equivalent), with at least a credit (60%) average, and at least two years of relevant work experience** or An Australian bachelor degree (or equivalent) and an Australian graduate certificate (or equivalent) in a relevant* discipline, with at least a credit (60%) average. * Relevant disciplines incl

学年课程

官网写明为示例课程，以当年公布为准

硕士商业管理（48cp）Master of Business Management (48cp)

Leadership for organisational advancement
LEO5001
Strategic management for agile organisations
LEO5002
创新与新价值创造Innovation and new value creation
LEO5003
Financial management and resource utilisation
LEO5004

部分C.应用学Part C. Application studies

专业发展Professional development
MGO5992
商业转型Business transformation
LEO5130
Industry challenge
LEO5113
Global challenge
LEO5114

Master of Marketing and Digital Communications (48 points)

原理全球传播Principles of global communications
APG5191
战略传播数字eraStrategic communications in a digital era
APG5192
数据分析传播Data analytics in communications
APG5193
Effective crisis communications
APG5194
市场营销原理数字世界Marketing principles in a digital world
MKO5916
社会媒体市场营销Social media marketing
MKO5601
综合市场营销传播Integrated marketing communications
MKO5926
数字市场营销Digital marketing
MKO5881

申请节点

—

打开学校官方页预约梳理

所载课名、学制、学费与入学要求摘自学校官网当年公布。中文名为惯例译名，英文以官网为准。缺字段写作「—」，不编数字。是否适合申请、如何排冲稳保，预约梳理后另议。

PRIVATE CONSULTATION

下一步：预约一次梳理

这一条只抄官网已经写明的标准。要不要申、怎么排，预约后单独谈。

预约梳理