授课型硕士 · 2026

应用市场营销硕士

Master of Applied Marketing

硕士 · B6042Master

学制

1.5 年／3 年／5 年1.5 Years; 3 Years; 5 Years

授课

校内On campus — Caulfield

学费

—

英语

雅思 6.5 · 托福 79 · Monash Level A, that is: 雅思 (Academic): 6.5 总分 (no band lower than 6.0); or Pearson Test of English (Academic): score of 58 总分 with no band lower than 50; or 托福 Internet-based test: score of 79 总分 with minimum scores: Writing: 21, Listening: 12, Reading: 13 and Speaking: 18; or Equivalent approved English testIELTS 6.5 · TOEFL 79 · Monash Level A, that is: IELTS (Academic): 6.5 overall (no band lower than 6.0); or Pearson Test of English (Academic): score of 58 overall with no band lower than 50; or TOEFL Internet-based test: score of 79 overall with minimum scores: Writing: 21, Listening: 12, Reading: 13 and Speaking: 18; or Equivalent approved English test

入学要求

Entry level 1: 72 points to complete Duration: 1.5 years 全日制, 3 years 兼读 An Australian bachelor degree (或同等学历) with a major or minor** in marketing with at least a high credit (65%) average 或同等学历 Grade Point Average (均分)。Entry level 1: 72 points to complete Duration: 1.5 years full-time, 3 years part-time An Australian bachelor degree (or equivalent) with a major or minor** in marketing with at least a high credit (65%) average or equivalent Grade Point Average (GPA). or An Australian bachelor degree (or equivalent) and at least two years of relevant professional experience*. Entry level 2: 48 points to complete Duration: 1 years full-time, 2 years part-time An Australian bachelor degree (or equivalent) with a m

学年课程

官网写明为示例课程，以当年公布为准

部分核心学Part A. Core studies

Shaping ethical marketplaces
MKF5760
6
Using marketing analytics for better decision making
MKF5741
6
驾驶组织价值通过市场营销Driving organisational value through marketing
MKF5917
6
市场营销战略大师班Marketing strategy masterclass
MKF5351
12

部分B.学科学Part B. Discipline studies

高级商业研究方法Advanced business research methods
MKF5403
6
Managing distribution channels
MKF5761
6
社会媒体市场营销Social media marketing
MKF5601
6
专业项目Major project
MKF5150
12
当代议题市场营销Contemporary issues in marketing
MKF5461
6
Customer focused innovation
MKF5801
6
管理商业网络Managing business networks
MKF5371
6
Establishing and building strong brands
MKF5231
6
全球学习项目市场营销Global study programs in marketing
MKX5521
6

申请节点

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打开学校官方页预约梳理

所载课名、学制、学费与入学要求摘自学校官网当年公布。中文名为惯例译名，英文以官网为准。缺字段写作「—」，不编数字。是否适合申请、如何排冲稳保，预约梳理后另议。

PRIVATE CONSULTATION

下一步：预约一次梳理

这一条只抄官网已经写明的标准。要不要申、怎么排，预约后单独谈。

预约梳理