授课型硕士 · 2026

市场营销与数字传播硕士

Master of Marketing and Digital Communications

硕士 · A6032Master

学制

2 年／5 年2 Years; 5 Years

授课

线上Online — Monash Online

学费

—

英语

雅思 6.5 · 托福 79 · Monash Level A, that is: 雅思 (Academic): 6.5 总分 (no band lower than 6.0); or Pearson Test of English (Academic): score of 58 总分 with no band lower than 50; or 托福 Internet-based test: score of 79 总分 with minimum scores: Writing: 21, Listening: 12, Reading: 13 and Speaking: 18; or Equivalent approved English testIELTS 6.5 · TOEFL 79 · Monash Level A, that is: IELTS (Academic): 6.5 overall (no band lower than 6.0); or Pearson Test of English (Academic): score of 58 overall with no band lower than 50; or TOEFL Internet-based test: score of 79 overall with minimum scores: Writing: 21, Listening: 12, Reading: 13 and Speaking: 18; or Equivalent approved English test

入学要求

Entry level 1 - 72 points to complete. Duration: 2 years part time An Australian bachelor degree (或同等学历) in a relevant* discipline, with a Weighted Average Mark (WAM) of 60. or An Australian bachelor degree (或同等学历), with a Weighted Average Mark (WAM) of 60, and at least two years of relevant work experience. or An Australian bachelor degree (或同等学历) and an Australian graduate certificate (或同等学历) in a relevant* discipline, with a Weighted Average Mark (WAM) of 60. *Entry level 1 - 72 points to complete. Duration: 2 years part time An Australian bachelor degree (or equivalent) in a relevant* discipline, with a Weighted Average Mark (WAM) of 60. or An Australian bachelor degree (or equivalent), with a Weighted Average Mark (WAM) of 60, and at least two years of relevant work experience. or An Australian bachelor degree (or equivalent) and an Australian graduate certificate (or equivalent) in a relevant* discipline, with a Weighted Average Mark (WAM) of 60. *

学年课程

官网写明为示例课程，以当年公布为准

部分核心学Part A. Core studies

原理全球传播Principles of global communications
APG5191
6
战略传播数字eraStrategic communications in a digital era
APG5192
6
数据分析传播Data analytics in communications
APG5193
6
Effective crisis communications
APG5194
6
社会媒体市场营销Social media marketing
MKO5601
6
数字市场营销Digital marketing
MKO5881
6
市场营销原理数字世界Marketing principles in digital world
MKO5916
6
综合市场营销传播Integrated marketing communications
MKO5926
6

申请节点

—

打开学校官方页预约梳理

所载课名、学制、学费与入学要求摘自学校官网当年公布。中文名为惯例译名，英文以官网为准。缺字段写作「—」，不编数字。是否适合申请、如何排冲稳保，预约梳理后另议。

PRIVATE CONSULTATION

下一步：预约一次梳理

这一条只抄官网已经写明的标准。要不要申、怎么排，预约后单独谈。

预约梳理