授课型硕士 · 2026

管理（市场营销）硕士

Master of Management (Marketing)

硕士 · MC-MGMTMKTMaster

学制

全日制 24 个月／兼读 48 个月24 months full-time or 48 months part-time

授课

校内On Campus (Parkville)

学费

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英语

雅思 6.5 · 托福 81 · Applicants must satisfy the University's English language requirements。IELTS 6.5 · TOEFL 81 · Applicants must satisfy the University's English language requirements . Level 1 English scores are required for this course.

入学要求

To be considered for entry into this course, applicants must: Have completed a bachelor degree (AQF7) 或同等学历（任意学科）。To be considered for entry into this course, applicants must: Have completed a bachelor degree (AQF7) or equivalent in any discipline. Have completed a bachelor degree (AQF7) or equivalent in any discipline.

学年课程

课程结构Course structure

管理价值创造Managing for Value Creation
MKTG90037
12.5
商业分析与决策制作Business Analysis and Decision Making
MGMT90141
12.5
Management Competencies
MGMT90140
12.5
基础会计Fundamentals in Accounting
ACCT90041
12.5
管理经济学Managerial Economics
ECON90015
12.5
基础金融Fundamentals of Finance
FNCE90065
12.5
管理决策分析Managerial Decision Analytics
MGMT90280
12.5
市场营销管理Marketing Management
MKTG90004
12.5
Consumers and Consumption
MKTG90008
12.5
市场营销研究Marketing Research
MKTG90011
12.5
B2B市场营销B2B Marketing
MKTG90048
12.5
市场营销社会与可持续性Marketing, Society and Sustainability
MKTG90049
12.5
商业实习Business Practicum
BUSA90473
12.5
环球商业实习Global Business Practicum
BUSA90485
12.5
商业与经济学实习Business and Economics Internship
BUSA90525
12.5
Marketing Metrics
MKTG90026
12.5
设计创新与领导力Design Innovation and Leadership
ENGR90034
12.5
高级管理理论Advanced Management Theory
MGMT90195
12.5
高级市场营销管理Advanced Marketing Management
MKTG90024
12.5
高级国际商业Advanced International Business
IBUS90006
12.5
高级人力资源管理Advanced Human Resource Management
MGMT90193
12.5
高级运营管理Advanced Operations Management
MGMT90196
12.5
高级组织行为Advanced Organisational Behaviour
MGMT90197
12.5
高级战略管理Advanced Strategic Management
MGMT90200
12.5
高级消费行为Advanced Consumer Behaviour
MKTG90023
12.5
创建创新专业人士Creating Innovative Professionals
ENGR90039
12.5
运营与过程管理Operations and Process Management
MGMT90032
12.5
战略管理Strategic Management
MGMT90146
12.5
社会创业Social Entrepreneurship
MGMT90165
12.5
可持续商业实践Sustainable Business Practices
MGMT90208
12.5
Omnichannel Retail
MKTG90001
12.5
新产品发展New Product Development
MKTG90002
12.5
公共关系Public Relations
MKTG90003
12.5
品牌Branding
MKTG90006
12.5
Customer Experience Management
MKTG90007
12.5
广告与传播战略Advertising and Communications Strategy
MKTG90009
12.5
数字商业与市场营销Digital Business and Marketing
MKTG90017
12.5
Neuromarketing
MKTG90033
12.5
Sales
MKTG90040
12.5
创业实践Entrepreneurial Practice
MGMT90201
12.5
冲突与谈判Conflict and Negotiation
MGMT90037
12.5
Marketing for Entrepreneurs
MKTG90025
12.5
人工智能组织Artificial Intelligence in Organisations
MGMT90267
12.5

选修Elective subjects

商业实习Business Practicum
BUSA90473
12.5
环球商业实习Global Business Practicum
BUSA90485
12.5
商业与经济学实习Business and Economics Internship
BUSA90525
12.5
创建创新专业人士Creating Innovative Professionals
ENGR90039
12.5
运营与过程管理Operations and Process Management
MGMT90032
12.5
战略管理Strategic Management
MGMT90146
12.5
社会创业Social Entrepreneurship
MGMT90165
12.5
可持续商业实践Sustainable Business Practices
MGMT90208
12.5
Omnichannel Retail
MKTG90001
12.5
新产品发展New Product Development
MKTG90002
12.5
公共关系Public Relations
MKTG90003
12.5
品牌Branding
MKTG90006
12.5
Customer Experience Management
MKTG90007
12.5
广告与传播战略Advertising and Communications Strategy
MKTG90009
12.5
数字商业与市场营销Digital Business and Marketing
MKTG90017
12.5
Marketing Metrics
MKTG90026
12.5
Neuromarketing
MKTG90033
12.5
Sales
MKTG90040
12.5
创业实践Entrepreneurial Practice
MGMT90201
12.5
冲突与谈判Conflict and Negotiation
MGMT90037
12.5
Marketing for Entrepreneurs
MKTG90025
12.5
人工智能组织Artificial Intelligence in Organisations
MGMT90267
12.5

申请节点

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