授课型硕士 · 2026

数字市场营销硕士

Master of Digital Marketing

硕士 · MC-DMKTGMaster

学制

全日制 18 个月／兼读 36 个月18 months full-time or 36 months part-time

授课

校内On Campus (Parkville)

学费

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英语

雅思 6.5 · 托福 81 · Applicants must satisfy the University's English language requirements。IELTS 6.5 · TOEFL 81 · Applicants must satisfy the University's English language requirements . Level 1 English scores are required for this course.

入学要求

To be considered for entry into this course, applicants must : Have completed a bachelor degree (AQF7) 或同等学历 in a cognate (relevant) discipline。To be considered for entry into this course, applicants must : Have completed a bachelor degree (AQF7) or equivalent in a cognate (relevant) discipline . Have completed a bachelor degree (AQF7) or equivalent in a cognate (relevant) discipline .

学年课程

课程结构Course structure

市场营销研究Marketing Research
MKTG90011
12.5
Customer Experience Design
MKTG90041
12.5
Social Media and Viral Marketing
MKTG90042
12.5
Digital Marketing Metrics
MKTG90043
12.5
数字市场营销分析Digital Marketing Analytics
MKTG90044
12.5
数字零售Digital Retail
MKTG90045
12.5
内容市场营销Content Marketing
MKTG90046
12.5
商业与经济学实习Business and Economics Internship
BUSA90525
12.5
广告与传播战略Advertising and Communications Strategy
MKTG90009
12.5
新产品发展New Product Development
MKTG90002
12.5
品牌Branding
MKTG90006
12.5
Customer Experience Management
MKTG90007
12.5
管理创新Managing Innovation
MGMT90030
12.5
Neuromarketing
MKTG90033
12.5
Sales
MKTG90040
12.5
B2B市场营销B2B Marketing
MKTG90048
12.5
市场营销社会与可持续性Marketing, Society and Sustainability
MKTG90049
12.5
建筑创业创投Building Entrepreneurial Ventures
BUSA90529
12.5
Cross Cultural Management and Teamwork
IBUS90004
12.5
冲突与谈判Conflict and Negotiation
MGMT90037
12.5
Marketing for Entrepreneurs
MKTG90025
12.5

申请节点

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打开学校官方页预约梳理

所载课名、学制、学费与入学要求摘自学校官网当年公布。中文名为惯例译名，英文以官网为准。缺字段写作「—」，不编数字。是否适合申请、如何排冲稳保，预约梳理后另议。

PRIVATE CONSULTATION

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