授课型硕士 · 2026

市场营销研究生文凭

Graduate Diploma in Marketing

研究生文凭 · GD-MKTGGraduate Diploma

学制

全日制 12 个月／兼读 24 个月12 months full-time or 24 months part-time

授课

校内On Campus (Parkville)

学费

—

英语

performance band 6.

入学要求

In order to be considered for entry, applicants must have completed: an undergraduate degree; and two years of 全日制 work experience; Or six years of documented 全日制 work experience; and a personal statement outlining why they wish to be considered for the course。In order to be considered for entry, applicants must have completed: an undergraduate degree; and two years of full-time work experience; Or six years of documented full-time work experience; and a personal statement outlining why they wish to be considered for the course. an undergraduate degree; and

学年课程

必修Compulsory Subjects

Business Essentials
BUSA90552
12.5
领导力Leadership
BUSA90480
6.25
管理伦理学与商业环境Managerial Ethics & Business Environment
BUSA90481
6.25
市场营销Marketing
BUSA90243
12.5
管理人文Managing People
BUSA90224
12.5
消费行为Consumer Behaviour
BUSA90042
12.5
市场营销战略Marketing Strategy
BUSA90261
12.5

选修Elective Subjects

市场营销传播Marketing Communications
BUSA90248
12.5
Brand Management
BUSA90013
12.5
数字产品管理Digital Product Management
BUSA90527
12.5
领导力与变革Leadership and Change
BUSA90172
12.5
Negotiations
BUSA90273
12.5
产品管理Product Management
BUSA90299
12.5

申请节点

—

打开学校官方页预约梳理

所载课名、学制、学费与入学要求摘自学校官网当年公布。中文名为惯例译名，英文以官网为准。缺字段写作「—」，不编数字。是否适合申请、如何排冲稳保，预约梳理后另议。

PRIVATE CONSULTATION

下一步：预约一次梳理

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预约梳理