曼彻斯特大学/英国

授课型硕士 · 2027

数字市场营销硕士

Digital Marketing

理学硕士 · 20294MSc

学制

全日制 1 年1 Year Full Time

授课

全日制/面授MSc; Full-time: In person

学费

英镑 33,100 · 2027 fees not yet set; figures are reference from page; 每年 as stated on programme page; Fees and funding Fees Fees for entry in 2027 have not yet been set. For reference, the fees for the academic year beginning September 2026 were as follows: MSc (全日制) UK studeGBP 33,100 · 2027 fees not yet set; figures are reference from page; per annum as stated on programme page; Fees and funding Fees Fees for entry in 2027 have not yet been set. For reference, the fees for the academic year beginning September 2026 were as follows: MSc (full-time) UK stude

英语

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入学要求

First or Upper Second class honours degree (2:1, with 60% average) from a UK university or the overseas equivalent. honours degree (2:1, with 60% average) from a UK university or the overseas equivalent.

学年课程

官网写明为示例课程,以当年公布为准

The course unit details given below are subject to change, and are the latest example of the curriculum available on this course of study.

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  • 市场营销战略数字年龄Marketing Strategy in the Digital Age

    BMAN73991

    15
  • 当前主题数字市场营销Current Topics in Digital Marketing

    BMAN74801

    15
  • Market Research in a Digital Context

    BMAN74811

    15
  • 应用数字市场营销项目Applied Digital Marketing Project

    BMAN74930

    60
  • Customer Behaviour in a Digital Environment

    BMAN75311

    15
  • Digital Content and Omnichannel Marketing

    BMAN60222

    15
  • 零售市场营销Retail Marketing

    BMAN70172

    15
  • Services Marketing: Sustainable Customer Experience Management

    BMAN70252

    15
  • 数字商业Digital Business

    BMAN71702

    15
  • 市场营销分析Marketing Analytics

    BMAN74042

    15
  • 负责任市场营销与伦理学Responsible Marketing and Ethics

    BMAN74792

    15
  • 用户实践(UX)设计与网络分析User Experience (UX) Design and Web Analytics

    BMAN74822

    15
  • Search Marketing: Strategy, Performance and Optimisation

    BMAN75322

    15
  • Displaying 10 of 13 course units
  • 展示全部课程单元Display all course units

申请节点

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所载课名、学制、学费与入学要求摘自学校官网当年公布。中文名为惯例译名,英文以官网为准。缺字段写作「—」,不编数字。是否适合申请、如何排冲稳保,预约梳理后另议。

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