国际商业与市场营销理学学士

第一学年Year 1

• 学术与专业发展学市场营销Academic and Professional Development for Studies in Marketing
  20
• 原理国际商业Principles of International Business
  20
• 组织行为Organisational Behaviour
  20
• 基础市场营销Fundamentals of Marketing
  20
• 经济学管理Economics for Management
  20
• Social Media, Content, and Influencer Marketing
  10
• Starting your own Business
  10
• 全球创业Global Entrepreneurship
  10
• 导论体育分析Introduction to Sports Analytics
  10
• 理解统计学社会科学Understanding Statistics in the Social Sciences
  10
• Introduction to Effective Decision Making
  10
• 创意与市场营销Creativity and Marketing
  10

第二学年Year 2

• 消费行为Consumer Behaviour
  20
• Cross-Cultural Management
  20
• 研究方法国际商业Research Methods in International Business
  20
• 市场营销研究Marketing Research
  20
• 管理国际商业Managing International Business
  20
• 学习工作From Study to Work
  10
• Building and Managing Brands
  10
• 当代主题国际商业Contemporary Topics in International Business
  10
• Small Business Internationalisation and Growth
  10
• 高级管理决策制作Advanced Management Decision Making
  10
• How Managers Make Decisions
  10
• Experiencing the World of Work
  10

第三学年Year 3

• 国际市场营销International Marketing
  10
• 国际商业学位论文International Business Dissertation
  40
• 广告与推广管理Advertising and Promotional Management
  10
• 市场营销战略Marketing Strategy
  20
• 国际战略管理International Strategic Management
  20
• 欧洲商业European Business
  10
• Transnational Corporations in the World Economy
  10
• 管理社会媒体与数字工作Managing Social Media and Digital Work
  20
• Global Perspectives on Work and Employment
  20
• Managing Global Value Chains
  10
• Freight Transport, Logistics and the Environment
  10
• 可持续国际商业Sustainable International Business
  10
• Customer Relationship Analytics and Management
  10
• 人工智能国际商业AI in International Business
  10