国际战略市场营销硕士

课程结构Programme structure

• 全球消费行为Global Consumer Behaviour

  MGT5184

• Global Perspectives in Marketing Ethics

  MGT5229

• International Brand Management

  MGT5035

• 国际市场入学战略International Market Entry Strategy

  MGT5508

• 市场营销研究Marketing Research

  MGT5327

• Reputation Building through Marketing Communications

  MGT5057

• 战略市场营销咨询Strategic Marketing Consultancy

  MGT5329

• 战略市场营销管理Strategic Marketing Management

  MGT5043

• 数字市场营销环境Digital Marketing Environment

  MGT5037

• Export Marketing

  MGT5027

• International Marketing Trends

  MGT5185

• 国际服务市场营销International Services Marketing

  MGT5228

• 市场营销与新兴市场Marketing and Emerging Markets

  MGT5373

• 零售市场营销Retail Marketing

  MGT5328

• The Dark Side of Marketing

  MGT5407

• ISM学位论文或应用项目或产业项目ISM Dissertation or Applied Project or Industry Project

  MGT5261P

• Adam Smith Business School: Euro-Asian MBA-MSC programme
• 第一年O.P.金达尔工商管理硕士First year: O.P. Jindal MBA

Accepted modules

• 管理Management
• 广告Advertising
• Audience/Market Analysis
• Brand Management
• Brand Strategy
• 品牌Branding
• 商业传播Business Communication
• Business2Business
• CRM
• 消费行为Consumer Behaviour
• Consumerism
• 市场研究Market Research
• 市场营销Marketing
• 促进Promotion
• 公共关系Public Relations
• Purchasing
• 关系管理Relationship Management
• Sales
• 供应链管理Supply Chain Management
• 旅游Tourism