图形设计文学学士（荣誉）

第二学年Second year entry

• 应用图形设计Applied Graphic Design
• Applied Typography
• Design Agency Junior

第一学年Year 1

• 导论图形设计Introduction to Graphic Design
• Introduction to Typography
• Design Agency Intern
• 设计与影视文化Design and Screen Cultures
• the concept of the graphic designer as an observer, thinker and visual translator
• an introduction to key typographic principles, methods and techniques
• a range of practical workshops and lectures implementing traditional and digital typesetting techniques
• an exploration, experimentation and deconstruction of typography
• the principles and practice behind the world of the traditional graphic design agency
• work-like scenarios within the safety of the academic environment
• reflect your interests
• enhance your main area study
• 80 credits of compulsory courses in your chosen subject area
• 学分选修课程40 credits of option courses

必修Compulsory courses

• 导论图形设计Introduction to Graphic Design
• Introduction to Typography
• Design Agency Intern
• 设计与影视文化Design and Screen Cultures
• the concept of the graphic designer as an observer, thinker and visual translator
• an introduction to key typographic principles, methods and techniques
• a range of practical workshops and lectures implementing traditional and digital typesetting techniques
• an exploration, experimentation and deconstruction of typography
• the principles and practice behind the world of the traditional graphic design agency
• work-like scenarios within the safety of the academic environment
• 应用图形设计Applied Graphic Design
• Applied Typography 2
• Design Agency Junior
• 创意潜力设计the creative potential of design
• new methods of seeing and thinking to find alternative design solutions
• the terminology, rules and guidelines, philosophies and theories of typography
• exploring, organising and arranging text using traditional reproduction, printing techniques, paper and finishes
• work with peers across different year groups working collectively towards a common objective regardless of experience
• the principles, practice and strategies behind the world of various design agency structures and roles
• historical and contemporary perspectives

第二学年Year 2

• 应用图形设计Applied Graphic Design
• Applied Typography 2
• Design Agency Junior
• 设计与影视文化Design and Screen Cultures
• 创意潜力设计the creative potential of design
• new methods of seeing and thinking to find alternative design solutions
• the terminology, rules and guidelines, philosophies and theories of typography
• exploring, organising and arranging text using traditional reproduction, printing techniques, paper and finishes
• work with peers across different year groups working collectively towards a common objective regardless of experience
• the principles, practice and strategies behind the world of various design agency structures and roles
• historical and contemporary perspectives
• reflect your interests
• enhance your main study
• 80 credits of compulsory courses in your subject area
• 学分选修课程40 credits of option courses

第三学年Year 3

• 48 Hour Survival Guide
• 研究与实践Research and Practice
• Design Agency Senior
• Externality
• professional practice with an external focus
• ethnographic research methodologies and techniques
• the origination and development of new approaches to information-gathering, analysis and reflection
• prototyping as part of the exploratory process
• the role and impact of graphic design practice in society
• exploration of the professional context of Graphic Design, such as creative parameters, audiences and time frame
• work-like scenarios, being part of a team in a senior role developing professionally rooted skill sets
• periods of exchange
• internships
• live projects/competitions
• exhibitions
• 100 credits of compulsory courses in your subject area
• 学分选修课程20 credits of option courses

第四学年Year 4

• 研究与实践Research and Practice
• Exposition
• Design Agency Creative Director
• 设计与影视文化Design and Screen Cultures 4
• the design process, addressing the cycle of analysis, interpretation, trail resolution, solution
• set and self-initiated projects, as well as theoretical underpinning
• the establishment of a creative business and management role, directing peers and working collaboratively

第二学年Applicants to second year entry

• evidence of more lateral thinking
• experimentation and risk-taking
• graphic application, such as typography skills and larger volumes of text, leading to compositions
• evidence of layout skills, which can be displayed in the design of the portfolio document itself
• contextual awareness of historical and/or contemporary graphic design practice
• some work on a client brief or commercial brief