市场营销与商业分析理学学士

第一学年Year 1

• 导论市场营销与传播Introduction to Marketing and Communications
  20
• 组织管理与创业Organisations, Management and Entrepreneurship
  20
• 会计问责与金融决策制作Accounting, Accountability and Financial Decision-making
  20
• Consumption, Markets and Culture
  20
• Discover Marketing
  20
• 定量技能商业Quantitative Skills for Business
  20

第二学年Year 2

• 消费行为Consumer Behaviour
  20
• 数据驱动市场营销Data Driven Marketing
  20
• 数字商业模型与转型Digital Business Models and Transformation
  20
• 研究方法Research Methods
  20
• 市场营销传播Marketing Communications
  20
• 国际市场营销International Marketing
  20
• 市场营销与新技术Marketing and New Technologies
  20
• 运营与供应链管理Operations and Supply Chain Management
  20
• Public Relations and Reputation Management
  20

第三学年Year 3

• Data Visualization and Consumer Insights
  20
• 数据管理战略与技术Data Management Strategies and Technologies
  20
• 进展数字市场营销Advances in Digital Marketing
  40
• 市场营销研究项目Marketing Research Project
  40