市场营销理学学士

第一学年Year 1

• 导论市场营销与传播Introduction to Marketing and Communications
  20
• 组织管理与创业Organisations, Management and Entrepreneurship
  20
• 会计问责与金融决策制作Accounting, Accountability and Financial Decision-making
  20
• Consumption, Markets and Culture
  20
• Discover Marketing
  20
• 定量技能商业Quantitative Skills for Business
  20

第二学年Year 2

• 消费行为Consumer Behaviour
  20
• 数据驱动市场营销Data Driven Marketing
  20
• 研究方法Research Methods
  20
• 市场营销传播Marketing Communications
  20
• 国际市场营销International Marketing
  20
• 市场营销与新技术Marketing and New Technologies
  20
• 模型商业Models of Business
  20
• 运营与供应链管理Operations and Supply Chain Management
  20
• Public Relations and Reputation Management
  20
• Event and Festival Management
  20
• 媒体文化与生产Media, Culture and Production
  20
• 新产品发展与创新New Product Development and Innovation
  20

第四学年Year 4

• 进展数字市场营销Advances in Digital Marketing
  40
• 市场营销行动Marketing in Action
  40
• Critical Perspectives on Leadership
  20
• Data Visualization and Consumer Insights
  20
• 实践设计与市场营销Experience Design and Marketing
  20
• 负责任市场营销与社会Responsible Marketing and Society
  20
• 内容生产与创意Content Production and Creativity
  20
• Crisis Management
  20
• 国际人力资源管理International Human Resource Management
  20
• 服务与零售战略Services and Retail Strategy
  20
• 供应链创新Supply Chain Innovation
  20